Why Listing Your Home on MLS Matters

Why Listing Your Home on MLS Matters

  • Greg Clemens
  • 04/6/23

When listing a home for sale, it is essential to have it on the multiple listing service (MLS). This is the primary tool that real estate agents use to market and find properties. The MLS is a database of all homes for sale in an area and enables buyers’ agents to search for homes that match their buyer’s criteria. It also provides information on recent sales in the area, which helps them gauge an appropriate price when making an offer.

If your home is not listed on the MLS, it will be much harder for buyers’ agents to find and show it to their clients, and your home could sit on the market for months or even longer. Here’s more information so you can better understand the value of the MLS system.

It protects you legally

Listing a home for sale on the MLS provides sellers with several legal safeguards. For instance, the MLS provides an MLS Disclosures service, which allows the seller to give thorough information on the property, including any known faults, to possible purchasers. This information can help the seller avoid accusations of deception or failure to disclose important facts about the property in the event of a dispute with a buyer. In addition, All listings in the MLS are tracked, which allows buyers to confirm the truthfulness of the seller's disclosures.

When agreeing to list with an agent on the MLS, the agent or broker also signs a contract with the seller. This contract details such aspects of the sale as the listing price, the agent’s commission, and fees, as well as any other pertinent information regarding the sale. This contract gives both the seller and buyer a sense of security going into the transaction.

It helps to sell your home faster

Using the MLS, agents can compare properties in the same neighborhood in an open manner. This will permit your agent to provide you with knowledgeable advice on pricing your property by gaining valuable data about the current market, such as comparable sales. Likewise, buyers agents using the MLS can provide their clients with a more realistic picture of how well you have priced your house by comparing your residence to similar homes.

Agents can also use the MLS to discuss prospective sales with one another, as well as share information about your house, such as its features, amenities, and price. This makes it simpler for your agent to see who may be interested in your property and speeds up the entire sale process.

It gives you better exposure

Listing a property for sale on the MLS maximizes exposure. The local MLS is the most comprehensive, up-to-date database of properties for sale, and prospective buyers and their agents from all over the country have access to it. Additionally, consumers can be sure that information is up-to-date since new listings are added to the MLS regularly, and buyers' agents will use it as the first place to look for properties for sale.

Agents can raise the property's appeal and make it easier for potential purchasers to find by putting a listing on the MLS. In addition, the MLS listing provides valuable information about the property by including images, cost, square footage, and other facts. And because it is published on numerous real estate websites and portals, a property gets even more exposure when it is listed on the MLS.

It improves your access to resources

Access to a network of professional resources, such as real estate lawyers, appraisers, and home inspectors, is available through the MLS when you list a property for sale. A home inspection will help you as a seller by gathering information about the condition of your home and providing you with a realistic idea of how much your house is worth so that you can price it accordingly. And, if any legal issues arise during the sale process, a real estate attorney can provide guidance and represent your interests. Finally, a professional appraisal will give you an unbiased, expert opinion of your home's value that can be used to help set a solid listing price, as well as provide you with a better stance during the negotiations.

When listing a property on the MLS, both buyers' and sellers' agents are typically involved in the transaction. As a result, both parties have representation throughout the entire process. Furthermore, because most MLS rules require cooperation between agents, there is an increased likelihood that the sale will go smoothly since both sides are working together towards a common goal.

It helps with targeted marketing

Listing on the MLS is a key part of a comprehensive targeted marketing effort. The MLS listing sits at the core of all your real estate agent's other marketing efforts. They might identify potential purchasers via the MLS for a property with particular features, such as a waterfront view or a certain number of bedrooms. The MLS also allows your agent to track the activity on your listing and see how many people are looking at it, which can give them insight into what marketing strategies are working and which ones are not.

In addition, the MLS has features that permit your agent to focus on a specific geographic area and demographics. For example, if you are selling a starter home, your agent may use the MLS to target first-time homebuyers in their 20s and 30s. On the other hand, if you are selling a luxury property, your agent may target buyers who have been searching for high-end homes in specific neighborhoods.

It makes financing easier for buyers

The MLS is a key tool for lenders who use it to help determine a home's value for loan purposes, as it contains all the information necessary for appraisers to do their jobs. Lenders will also use the MLS to find properties that fit a borrower's criteria, such as location and price range.

In addition, many lenders have programs that are available only to buyers who purchase a home through the MLS. For example, some lenders offer reduced interest rates or other incentives for buyers who purchase a home listed on the MLS. Even beyond that, many lenders will not consider lending money on a property unless it is listed on the MLS. If your home is not listed on the MLS, you are limiting the pool of potential buyers and potentially missing out on a better sale price.

The right agent is vital for any listing

When it comes to Irvine homes for sale, it is essential to have your home listed on the MLS by a competent and experienced agent such as Greg Clemens. Listing your home with an agent who knows and understands the local market will ensure that your home is given the exposure it deserves. Reach out to Greg and The Greg Clemens Team when you’re ready to get started.

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The Greg Clemens Team is dedicated to helping you find your dream home and assisting with any selling needs you may have. Contact us today to start your home searching journey!

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