Why 44% of Home Searches Start Online (and What to Do Next)

Why 44% of Home Searches Start Online (and What to Do Next)

  • Greg Clemens
  • 07/27/23

Technology has transformed nearly every aspect of our daily lives, and the real estate industry is no exception. In the past, buyers discovered properties for sale in newspaper ads or by word of mouth. In the digital age, 44% of home buyers began their search online.

In recent years, real estate-related searches on Google have increased by 253%. While the internet has changed how prospective buyers search for their future homes, the importance of a realtor or real estate professional has remained the same. There are many advantages to working with a real estate agent. As an expert in the local Las Vegas real estate market, a realtor can guide you through every step of the home-buying process.

1. Why do so many start their search online?

With nearly half of all home buyers beginning their buying journey online, there must be some benefits to an online home search. Online listings and real estate sites offer prospective buyers a general look at the current real estate market. The online home search process makes the process more accessible for people to look at homes for sale. Buyers can explore properties on the market and consider what elements are most important to them in their future homes. Detailed online listings show high-quality photos of the house, allowing buyers to get a feel for the home. Some listings may include virtual showings offering videos of every room of the house. Beginning the search process online can be time efficient when compared to more traditional home-buying options, such as attending tours and open houses.

Online listings allow potential buyers to look at the property from the comfort of their own homes. With a phone or laptop, the online real estate market is just a few taps away. Algorithms and targeted advertisements allow buyers to tailor their online home search to their specific needs. Interested individuals can use search filters to cater the results to properties that align with their dream home. While starting your home search online can be helpful to explore the local market and refine what you want in your future house, there are some limitations. What are the next steps to take after beginning a search for your future home online?

2. Schedule a visit

While online listings can show many aspects of a property, there is truly no substitute for seeing a home in person. Seeing a home in person can allow you to get a better feel for the home and if it is a good fit for you and your loved ones. Visiting the property can allow prospective buyers to get a better understanding of the pros and cons of the home. For instance, potential buyers may realize that the home needs renovations to best meet their needs. When visiting the house, interested buyers can more accurately estimate the additional costs of buying the home. Prospective buyers can also explore the outdoor area of the property and the surrounding neighborhood and town.

While a house itself may appear to be a perfect fit, it is important to consider its location and the community around it before deciding to buy. Visiting in person is certainly less convenient than browsing online real estate websites, but it is an invaluable component of the real estate process. A realtor can connect interested buyers and sellers to schedule viewings that work for everyone’s schedules.

3. Minimize stress with a realtor

Working with the right realtor can make the daunting real estate process worry-free and simple. After beginning your home search online, consulting with a real estate professional can be incredibly helpful. A real estate agent can be a guide through the home-buying process. A great realtor works to make your search efficient and ultimately help you reach your real estate goals. A real estate agent can simplify the process, taking much of the stress of buying or selling a home off your plate.

4. Consult a realtor for up-to-date local market insights

Realtors are experts in the local real estate market. A local real estate professional can offer an insider’s perspective on the current market. Realtors have insights into the local market that may not be accessible to the general public. You can use the information offered by a professional to make the best choice for you.

Real estate professionals leverage their knowledge to best serve their clients. A professional can help ensure that the pricing of homes you’re interested in is consistent with current local market conditions. Sometimes, a realtor will have access to exclusive listings that are not yet on the market or inaccessible to the public. Working with a real estate professional provides a valuable look into the local market.

5. Utilize a realtor’s network

A central component of being a successful real estate advisor is having a large network of professionals in the local area to facilitate sales for their clients. From inspectors to appraisers to attorneys, there are several professionals that help make your real estate dreams come true. A realtor can connect you with trusted professionals familiar with the area and experienced in providing results for their past clients. This saves you time from searching for these professionals independently and adds an extra layer of security, as your realtor trusts them.

6. Prepare for negotiations

An experienced realtor is skilled in strategic negotiating and works to get the best outcome for their client. A realtor knows the local market and the intricacies of a real estate transaction. While the negotiation process may feel daunting, your realtor will work to advocate for your wants. A real estate professional can better prepare you for a successful negotiation and, ultimately, a completed sale.

7. Ready to get started with a local realtor today?

Greg Clemens and his team work tirelessly to help their clients find their dream homes. Greg has more than 30 years of experience in residential real estate on both the buying and selling side. He prides himself on guiding his clients through the real estate process, providing them with a straightforward and stress-free experience. He is a Las Vegas native with expertise in the region's real estate market. Greg and his team are known for their negotiation skills, open communication, and commitment to their clients. Contact Greg and his team today to begin working toward your real estate goals.

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The Greg Clemens Team is dedicated to helping you find your dream home and assisting with any selling needs you may have. Contact us today to start your home searching journey!

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